Copywriting: Radio
30 sec Radio Commercial: Nivea for Men
Male V.O: Nivea Hatrick Tri Pack Skin Care for men: Nivea Double Action Face Wash; Nivea Aftershave Moisturiser & Nivea for Men Moisturiser.
Warning! Will not remove the hair from your chest; you will not have to run to the men’s room every 20 minutes for touch ups; does not erase all knowledge of sporting events; will not even give you an appreciation for strappy sandals … what ever they are! It will however keep your manly skin, smooth, strong & youthful. Nivea Hatrick Tri Pack Skin Care for Men: Zero Effeminate Side Effects, just healthy, good looking skin.
30 sec Hibernian SME Business Insurance
Cork Female V.O:
This little piggy went to Market Insurance,
This little piggy stayed with Allegiance Insurance,
This little piggy had Public Liability cover,
This little piggy had none,
This smart Piggy said …
Cork Male V.O: “One single Policy from Hibernian to cover all Small Business Insurance eventualities”
Neutral Male Irish Accent V.O: Hibernian’s Small Business Insurance covers it all. Your Stock and Premises is covered from Theft and damage also includes public liability and company vehicle insurance.
You’re safe in the hands of Hibernian”
Product: Zippo
Zippo Teaser Radio Ad
Set: On the Street interviews
SFX: Background ambient street noise, varies slightly with each interviewee
Character 1 Male: “It got me through College”
Character 2 Female: “It found my car keys one wet and windy night”
Character 3 Male: “ It was a life saver for me when I was back in Nam”
Character 4 Male; “It is my favourite Camping companion”
Character 5 Female: “I keep it handy every time there is a power out in this crazy city”
Tag Line: Voices are finishing the previous character’s sentence; Characters 1, 2, 3, 4 & 5: “Yep, my Zippo has seen it all and lived to light up for 70 years
SFX: Sound of a Zippo opening and Lighting Up
Zippo Radio Ad Idea
Set: Movie set
Assistant Director: “Roll Playback, fan, lights, camera, action”
Cue Music: Mission Impossible Theme with wind
Voice Over: “Nippo Firelighters……(interruption)
SFX: Sound of failed attempts with a cheap disposable fire lighter.
A.D: “Cut……. Turn off the fan!”
Pause
A.D: “Nippo Firelighter, take 2. Roll Playback, fan, lights, camera, action”
Cue Music: Mission Impossible Theme
V.O: “Nippo Fi….”
SFX: More failed lighter attempts
A.D: “Cut…. Call in the Lighter Stunt double!”
SFX: Sound of Zippo opening and successfully lighting the fuse, with wind
Cue Music: Mission Impossible Theme and fade for V.O
Tag line: V.O: “Zippo Firelighters working under Impossible conditions & Windy missions for over 70 years”
A.D: “That is a wrap on Zippo, day 1”
Radio 30 second Advert for Fosters Ice
This is a Lampoon on the Familiar and over play “Wassup” Budweiser commercials. There are Three Aussie Blokes with thick Australian accents.
Mobile Phone rings with “Land down Under” ring tone
Oz Bloke 1(Stuie): Hey, Brucie pick up your Blower!
Brucie: G’Day!
Caller (Lance): GGGGGG’ ddddaaaaaaayyy!
Brucie: GGGGGGGGGGG’ dddddaaaaaaaaaaaaaaaaayyy. Hey, Lance it’s Stuie!
Stuie calls out from the backyard with the sound effects of a BBQ
Stuie: GGGGG’ Dayyyyyy!
Lance: Hows it goin mate?
Brucie: Well Stuie is throwing shrimp on the Barbie and we are just chillin with some Fosters Ice.
Lance: Tinny or Bottle?
Brucie: In this Australian Winter heat!? Does a Kangaroo Hop? Bottled!
Tag line
Voice Over: Fosters Ice bottled for both Hemispheres
